by brizzle born and bred
Gold Customer Email Marketing Strategy
Article by Scott Bradley
The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising and marketing firms. For most customers their print requirements will be sporadic - they may need business cards and stationery one week then nothing for 6 months when they run out of brochures. You might be an excellent printer, providing a good product and service, but inevitably
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